Yes, and I’m not just saying that because it’s what I do.
New stats show that about 93% of people begin their research for products and services online before making a purchase. So that means even if they receive a referral from someone, they will more than likely go to their website and do an internet search on the company before picking up the phone, emailing, or visiting the store.
With that said, the appearance of your website also plays into their buying decision. Your website should reflect you and your business as closely as possible. If you do a lot of branding with your logo, it’s important to have the logo on there as well as the colors of your logo incorporated into the website as well. Consistency through all your platforms is important! If you are a daycare for example, the site is bound to be playful and fun, but if you are a business coach, it will have more of a professional look and feel. Easy navigation is also vital!
You website is your 24/7, 365 days a year employee. The investment into your website should have a great ROI if it’s built right. Plus it is a lot less expensive than what you are going to pay an actual employee.
A website is just one part of your business, but an important part. Having an amazing online presence, whether for credibility, to grow your business, or both, is a way to stand out among your competition!